Creating a New Support System for Artists and a More Sustainable Future for Live Theatre
BWAYX digital collectibles are designed to both celebrate your favorite theatre memories while also directly supporting artists and the community. Our BWAYX pledge gives 90% of profits back to productions and we give 3% of our annual revenue to our community partners including Broadway Cares Equity Fights AIDS.

Commemorate the Live Experience
Make the experience your own by exploring our extensive collection of digital theatre souvenirs. BWAYX offers merchandise to fit the interests and budgets of every theatre lover!

Support Theater Artists
Each purchase directly supports the casts and creators of your favorite shows, creating new revenue streams that help make the economy of live theatre flourish.

Get Exclusive Access
Engaging with our collectibles brings the full theatre experience to life. In addition to interacting with shows and theatre content in entirely new ways, you’ll get opportunities connect with your favorite actors, creators, and fellow fans while earning unique rewards.
Learn More About BWAYX
Supporting A More Environmentally Friendly Future for Broadway
We've partnered with the Flow blockchain and Dapper Labs, leaders in sustainable and secure digital collecting to power the BWAYX catalog of collectibles. With BWAYX you can collect with confidence knowing that your collection is both safe and environmentally friendly on the same platform trusted by the NFL, NBA, and Dr. Seuss.
Building your collection on BWAYX also supports The Broadway Green Alliance our official partner in creating a greener future for live theatre. A portion of every purchase you make goes to support their important mission.