Meet The Broadway Exchange

We are theatre lovers who are committed to helping live theatre thrive in a digital world

Our Mission

We exist to serve the theatre community, and to help live theatre thrive in a digital economy so that everyone benefits.

Our Vision

We partner with the theatre community to create, promote and sell compelling digital collectibles and amazing experiences that build deeper on connections between fan and creators.

The Team

Sue Gilad
Larry Rogowsky
The Producers

Sue Gilad and Larry Rogowsky are Grammy and multiple Tony Award-winning theatre producers. Broadway credits include Moulin Rouge!, Angels in America, Jagged Little Pill, Company, Funny Girl and the upcoming Burlesque. Larry is on the Board of Broadway for Arts Education, Sue co-chairs Leadership Council recruitment at Broadway Cares/Equity Fights AIDS.

Ron Guirguis
The CEO

Ron Guirguis is an entrepreneur, business leader and former marketing executive with a proven record of transforming companies, teams and brands. He believes in the need for companies to play a more positive role in society, leading with purpose and values, while embracing technology like blockchain and tokenization to drive positive, equitable growth across industries.

Sue Marks
The Growth Driver

Sue Marks has built industry-leading companies and is a long-time investor in crypto. She is now bringing her skills to the entertainment, media and live theatre industries. Sue has been involved with Moulin Rouge! (10 Tony Awards), The Inheritance (4 Tony Awards) and The View Upstairs in its London debut. Upcoming shows include a revival of Funny Girl and The Outsiders, premiering at the Goodman Theatre in preparation for Broadway. Sue is also a Partner in Creative Rights America, a development and licensing home for new theatre.

Tim Rich
The Cryptoeconomic Chief

Tim Rich is a data science professional with over 15 years experience who specializes in cryptoeconomics and incentive design. Tim ran data science for Publicis Groupe helping clients monetize existing data sets, constructing global data strategies and inventing new approaches to leverage unstructured data for consumer insight and quantified business growth in markets around the world.

The Chief Creative

Blaine Hopkins is a writer, producer, and director with a proven track record. After starting at ABC News in NYC, he went on to Executive Produce more than four dozen TV series as a partner at NorthSouth Productions, partnered with Hearst Entertainment. His films have played at MoMA, Lincoln Center and the British Film Institute -- and he has been to more than 40 countries and all seven continents (along the way snagging the crown for Miss North Wales Millenia). Blaine is an enthusiastic Angel Circle supporter at Broadway Cares/Equity Fights AIDS.

The Community Builder

Amar Braithwaite is a strategic advisor to The Broadway Exchange. He is a creative and digital marketing executive with deep experience building brands and engaging communities. He has worked with and for some of the biggest brands in the world, creating game-changing campaigns that excite and engage audiences. He has a unique understanding of how the creative and strategic sides of brand marketing work, bringing both the big picture and the details together to deliver award-winning work.

Mike Holloway
The Communicator

Mike Holloway is a communications strategist with more than 20 years of experience spanning journalism, corporate reputation management, and business development. Mike has a talent for connecting people across spheres of influence, including business, government, civil society, and arts & entertainment.

Madelyn Sweeney
Community Amplifier

Madelyn Sweeney is a Second City trained actor, writer, and improviser with years of experience in community and social management. She recently wrote her Northwestern University master's thesis on How NFTs Give Agency to Artists. Madelyn is passionate about artists profiting from and retaining agency over what they create. She cares deeply about telling important stories and making them accessible and equitable to diverse audiences and artists.

Matt D'Arrigo
Production Captain​

Matt D’Arrigo is a theatrical producer and entrepreneur in New York City. He graduated from Chapman University with a Bachelor of Arts in Theatre and a Minor in Business. Additionally, Matt is currently a producing associate for Cody Lassen and a part of the NextGen Network at Broadway Cares/Equity Fights AIDS.